Selling Your Venue to Millennials
The wedding industry as we know it today has transformed in leaps and bounds within the past several decades. From traditionalist details to one-of-a-kind designs, the shift between Generations X and Y (and soon Z) has played a major role in the changes that we continue to see in the market.
When planning events, millennials don’t want the same styles that they see at their friends’ celebrations; instead, they are looking for innovation and forward-thinking ideas. They not only want the latest and greatest, though — they want it now. The digital age has instilled a need for instant gratification that can make or break a client experience, depending on a company’s priorities. If a venue wants to sell to more millennials, they must be aware of how today’s client thinks and operates.
