Catering to… Online Planning Tools
Clients today work in a very different manner than in the past. In 2019, everything revolves around being online, to the point where clients expect to do much of their event planning virtually. Most clients, millennials in particular, want instant information about services, pricing, packages, menus, and more. And, they expect to have direct access to someone who can answer questions and collaborate on their event.
Additionally, they are likely to be less inclined to work with “old school” vendors once they realize there are alternative companies that are more easily accessible.
As needs change, it’s critical for business owners to stay on-trend and adapt to the digital environment if they want to continue to book clients.
Of course, it’s fine to hold onto certain business practices (like firm office hours), but it remains essential to adapt to technological advancements like social media, FaceTime or Skype meetings, online messaging, and working collaboratively using digital planning tools.