Tips for Maintaining a Strong Company Culture


While maintaining a strong company culture is an internal project that comes with an external scope. Company culture has a broad effect on the way you are viewed by industry peers, clients, and prospects.

Behind every successful company is not only an innovative product or useful service, but an effective atmosphere that keeps employees engaged and committed to the company.

The first step in creating a strong company culture is to ask yourself what values you want your company to project. How do you want to be identified?

What sets your company apart from your competition? Do you want to promote a commitment to hard work and strict deadlines? Or do you prefer to have a more laid back atmosphere? The choice is yours! Just be sure that you look to the future to determine what direction you want to go.

Developing a strong company culture is only one part of the puzzle. The challenge comes in maintaining the productive environment that you’ve created. Regular check-ins are required to keep everything flowing. It’s best to do this with input from the whole team. The more people involved in crafting the company culture, the more perspectives you’ll have into the different parts of your business.

At Fantasy Sound, we schedule annual retreats to get out of the office and brush off the cobwebs. Not only does this increase productivity, it’s also a great team building experience. Annual retreats allow everyone a great chance to get to know each other beyond the four walls of the office.

We go through four questions to help make company goals for the future:

  • Where are we now?
  • How did we get here?
  • Where are we going?
  • How will we get there?

While these meetings are certainly useful for creating a vision, keep in mind that crafting a company culture isn’t just a one-day thing. Crafting company culture is an ongoing task that requires continuous attention.

Maintaining a strong company culture includes the way your office is set up, the dress code in the office, the way your website and branding looks, and the way you interact with one another.

Once you instill this company culture into your office environment, you’ll begin to see that your company attracts new clients that share your ideals and your industry connections will become meaningful relationships. Soon enough, you’ll be seeing all of the positive benefits that come from having a family of like-minded individuals – it really is the best way to work!

Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and the immediate national president for WIPA.