SheMeansBusiness: #EventTech Founders Are Ready For 2022 


While the last two years have been nearly impossible to predict, there is a sense of cautious optimism about what 2022 will bring. 

We asked five #eventtech founders their thoughts about how the industry will evolve from the fully virtual environment we lived in in the past two years, and what they are most looking forward to as we enter 2022.

For event technology companies, 2022 is the year to growth

“It’s exciting to see how educated the industry has become in the last 18 months. It gives me the confidence that new technology can keep coming,” Sandy Hammer, CMO and Co-Founder of Allseated said. 

Cindy Chin, President, COO, and Co-Founder of CLIPr added, “The last two years were proof of concept years for many of these companies with early adopters who had catalytic growth as the world went virtual. We will see further traction and performance, plus the community coming together. Now is the most exciting stage where the event tech network ecosystem grows as strategic partnerships, M&A, and development occur beyond the hype. This is my favorite part of building startups.” 

We will see more technology improvements being introduced in 2022 – and we at Allseated are not planning to slow down. “Allseated has already shown its metaverse well before the pandemic and will continue to grow the platform into the future with many exciting new features that will give more opportunity and growth to the event and meeting industry,” Sandy said.

Leave no one behind under the digital wave

Pauline Kwaniak, CEO of has been both a digital marketer and event professional for a very long time. She always believes that digital transformation will reshape the event industry dramatically. But it did not really happen until 2020. 


“I am happy that the revolution happened, but we cannot leave anybody behind. Therefore, I am looking forward to 2022, as a year where virtual and hybrid events become the norm and more events professionals become comfortably “digitalized.”, Pauline said.


For Rachel Stephan, Founder of Snöball, what excites her going into 2022 is collaborating with other #eventtech founders and seeing the power of coming together to offer more value for event organizers. “We all rise if we empower each other and bring our best to the table with open discussion and exchanging best practices and ideas. We are experiencing a historical period for events right now. Our collective role is to shape the future of events, starting today.”


The power of reflection


Last but not least, Tamsin Treasure-Jones, Co-Founder of Kubify concludes this article nicely, ” I’m excited to see how the events industry (and conferences specifically) continue to take what they’ve learned from virtual events to make their future events more accessible and sustainable. 


Exploring interesting new approaches with others can enable us to get the most from both in-person and virtual formats. 


And it’s not a two-tier system but a thoughtful selection box from which we can choose the best approach for our community or communities. So I am also looking forward to some time for consolidation, reflection, and learning. 


It’s been a rollercoaster ride for the last few years, and everyone has achieved so much. Of course, innovation is fantastic, but we also gain from having some space for reflection as well.”


The sweeping changes from the last two years will likely not slow down this year – especially as technology like the metaverse continues to heat up. But we hope the cautious optimism from these five female entrepreneurs can give you some fuel to enter 2022. 

Looking for something more technical? Check out the second part of SheMeansBusinees: technology trends that will shape the event industry in 2022!



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