Maximizing Turnout For Outdoor Events



Outdoor events can be an extremely powerful channel for showcasing your brand.

There are many ways to maximize turnout for your next outdoor event. From meticulous planning to cohesive promotional strategies and added extras, these tips will help you pull off an unforgettable event that’s bursting with happy attendees.

Choose your venue wisely

Choosing the right outdoor event venue is crucial to gaining buy-in and achieving a record turnout. Whether you’re hosting a suave and sophisticated charity barbecue or a spine-tingling outdoor concert, the venue you select needs to instantly captivate and strike a chord with your audience, while reflecting your brand identity.

You may also wish to consider the practical aspects of an outdoor event venue. Things like weather conditions, technological logistics and accessibility are issues to keep in mind when it comes to the planning process. With careful consideration and attention to these specific situations, challenges can be avoided. Remember, guest comfort and experience should always be a top focus!

Find a winning formula

A critical part of the  event planning process is finding a winning formula. A winning formula involves cohesive planning and a marketing strategy. Start by ensuring you have a sound understanding of who you are, what your event objectives are and who you want to target. The answers to those questions will help to craft a strategy that conveys a unified brand message across all elements of your outdoor event while appealing directly to your target demographic.

From the setup of the venue to printed and digital promotional materials, communicating a clear and consistent message will resonate with potential guests while creating an identifiable brand and excitement around the event.

The most effective way to grow your attendance is to let people know about your event in plenty of time. Formulating a consistent and structured pre-launch strategy well in advance is absolutely key!

Think about where and how your audience gains access to this kind of information, and make use of every available promotional outlet to maximize exposure for your event. This may include email blasts, social media promotions, local media outlets and printed promotional materials.

Steer clear of uninspiring content and avoid simply pushing the same message repeatedly. The goal is to put out engaging content that will excite your audience and encourage them to share with others.

Go above and beyond

Headline acts and show-stopping attractions are often the main draw to an event but you can still go that extra mile to ensure guest experience exceeds expectations. It’s often the little details that make an event stand out. Consider things like free promotional merchandise, above-par amenities and on site storage in the form of outdoor lockers. Enhancing the comfort, convenience, and experience for guests will show them the steps you’ve taken to accommodate their needs. Consider letting them know about these extras ahead of the event, too!

Regardless of the type of outdoor event you’re organizing, careful planning and consideration is crucial when it comes to putting on an event attendees will love. With these actionable tips, you can take your event to the next level and maximize turnout while delivering an unforgettable experience for your guests.

Simon Mitchell has run successful companies in Europe and the US that are focused on delivering exceptional value to clients.  Action Storage offers a diverse range of storage products, along with the technical expertise to help clients’ businesses operate more efficiently. In Simon’s words, that’s a rewarding place to be.