Event Displays: How to Get Your Products Noticed



Learn the power of event displays and how to get your products noticed in this article!

Whether you’re looking to earn brand-loyalty with customers or push sales for your latest product, events offer the opportunity for brands to get valuable face time with consumers.

However, in the exhibition environment, it can be challenging to stand out from fellow vendors and get your products noticed.

This is where the power of event displays play a key role!  In today’s article, we’re providing you with top tips for creating eye-catching event displays that your target consumers won’t be able to ignore.

Champion consistent branding.

As the cornerstone of any marketing strategy, it’s particularly important to convey a cohesive message with your event branding displays. Take some time to establish your core brand values. Answering the questions of who you are and who your target audience is necessary for creating event displays that reflect your brand and reach the your target customers.

Consider logo design, colors and punchy taglines that will promote a unified message.

Create an impactful exhibition stand.

Regardless of the products or services you’re selling to attendees, your exhibition stand will act as the foundation for any event branding display.  A sparsely clad or uninspiring stand has the potential to put people off, even if you’re selling the most amazing items.

With this in mind, make sure your exhibition stand is attractive and appealing with plenty of wow-factors to attract attendees. This will then work as the ideal platform to build on with the rest of your event displays. Think about your target consumers. Who are they and what do they want to see? Once you answer these questions, you will be able to best craft an effective exhibition stand with visuals helping you to push your brand to the forefront of their minds.

From branded pop-up banners and backboards to product displays, you want customers to find your stand inviting and welcoming.

Draw crowds with unique displays.

A guaranteed way to get noticed in a crowd is to be different from the rest. Try to tailor unique displays that will pop out at people when they go past. Consider a life-sized cardboard cutout that towers above, a quirky candy cart or captivating product demonstrations. Finding a bespoke and effective way to get your brand and products in front of people will help draw people in and create a buzz around your stand and your products.

Don’t be afraid to mingle.

While it’s important your exhibition area is well-staffed at all times, don’t limit your personal engagement with customers solely to this area. With some events spanning thousands of square meters, it’s vital you put your brand out there among attendees at any given opportunity. Whether you employ a promotional team to distribute branded flyers or you walk the event hall yourself, mingling with customers and ensuring you appear approachable could prove fruitful in promoting your products in a non-invasive way.

Increase revenue with point of sale displays.

Typically used in retail spaces, point of sale display materials like eye-catching dump bins can be easily flat packed and erected, so you can use them for multiple events. Regardless of your stand set up, utilizing well-positioned point of sale displays can increase exposure of your products. Generally, point of sale displays will direct customers to smaller, low-price items or specific promotional offers, but when used effectively, these materials can help you promote your business at an event.

Whether you’re new to the events scene or looking to make a bigger impact with displays at your next fair, planning for an event can be challenging. Making use of a reliable event planning tools will streamline your planning process, leaving you able to focus on creating visually powerful and unique event displays, guaranteed to get your products noticed.

Siobhan Scott is Marketing Executive at shop4pop.com. With over 40 years’ experience creating and producing full event and retail campaigns for large national clients in a variety of industries, they’ve been able to transfer their expertise from Simpson