3 Powerful Benefits of Using Pinterest For Business

Blog November 29 2019

Have you been toying with the idea of using Pinterest for marketing and business purposes? Are you trying to weigh the pros and cons to see if Pinterest is worth your time and investment? Perfect! You have come to the right place.

Pinterest is a powerful way to grow your business, market your brand, gain targeted followers and increase your overall online presence.

If leveraged correctly, using Pinterest to market your content provides great advantages for your business strategy. Researching trends/competition, understanding the environment, and refining your content to compete in this space are key to seeing great success when using Pinterest.

Pinterest for business allows you to share and discover new content, and popular trends, and connect with new audiences.

Below are the top three benefits of using Pinterest for business along with five key factors for successful Pinterest marketing.

3 Benefits of Using Pinterest For Business:

1. Drive Traffic to Your Website

One of the greatest benefits of using Pinterest for your business is the ability to drive a massive amount of new traffic to your website. In fact, research shows that Pinterest drives more referral traffic than LinkedIn, Google+, and YouTube combined! Since its launch in 2010, Pinterest brings in around – if not more – than 100 million monthly active users. This vast audience shows that Pinterest is as powerful as Facebook, LinkedIn, Twitter, etc., to help drive traffic to your site.

Think of all the content you have on your site that you can turn into pins. Your blog posts, articles, FAQs, and even cornerstone content pages can all be used as quality content to share on Pinterest. Take an example of Prismm’s Pinterest page, where we include unique and individualized boards for our blog posts, features & FAQs to help our audience learn more about us and entice them to learn more by heading to our website.

Also, the content posted on your Pinterest account can still be found years after being posted. Users are able to search Pinterest for ideas and your pins may be the solution even years later. Pinterest allows you to create multiple boards enabling you to categorize your posts based on your product offerings.

Take an example of Prismm’s Pinterest page, where we include unique and individualized boards for our blog posts, features & FAQs to help our audience learn more about us and entice them to learn more by heading to our website.

2. Expand Your Reach

There are many advantages to using Pinterest for business. As mentioned, Pinterest brings in over 100 million monthly active users. That’s a HUGE audience to expand your content reach to. As with any social media platform, building an audience takes time and the quality of your followers will always outweigh the quantity. However, that shouldn’t stray you away from pinning. Expand your reach by being consistent in your Pinterest strategy and engage with others by pinning content from their boards. You only get as much as you give. Share the love and you’ll see others returning it.

Also, researching popular keywords and terms that users search on Pinterest and other search engine sites can be helpful when creating your own pins. You can incorporate these words and phrases into your pins’ titles and descriptions, so when users are searching, they will come across your content and expand your reach.

If you serve a specific area or location, include that in your profile with detailed information about where you are located. This allows your audience to connect directly with you and your content will come up first in search for leads and potential future business.

3. Increase Brand Authority

Aside from pinning branded content, Pinterest allows you to show a more human side of your business. For event planners, caterers, event venues, and vendors trying to increase their brand recognition, you can also gain brand authority by showcasing related content from outside sources that you use or reference in your daily business life. Using Prismm’s Pinterest board as an example, you can see that we also provide educational and relevant information for our audience. From event industry topics and planning tips to organization methods and even social media marketing tips, we’re able to not only educate our audience with a variety of content but prove our credibility in the events industry by staying on top of trends and news.

If you are posting content directly from your website, ensure the title of your pin matches the title of the blog, article, or content. it’s also important that the cover pin matches a similar design to the content you are posting on your website. This secures brand authority and recognition across multiple social platforms and helps establish a brand identity.

5 Key Factors For Successfully Marketing Your Event Business On Pinterest

Outlined below are the five factors needed to successfully market your event business on the social media platform, Pinterest.

1. A complete, consistent, and optimized branded profile.

Just as your Facebook, Twitter, LinkedIn, etc., is set up to represent your brand, your Pinterest page should be given the same level of care. Ensure to use a recognizable profile picture (logo or branded image), links to your other social media networks, and most importantly, your website. This will help users remember who you are and recognize your brand as they do on the other platforms they follow you on.

2. Detailed pin descriptions.

Pinterest is good for many things, however, one of the greatest benefits of using Pinterest for marketing is the SEO benefits. As previously mentioned, Aside from a complete ‘About’ profile as explained above, each and every pin you pin on Pinterest should have a concise and detailed description. This will allow you to naturally insert targeted keywords or phrases in your content that will help increase your SEO and visibility.

Pinterest is becoming more and more like google and users are actively searching to find relevant content. Be selective and intentional with the words you use, as these could potentially drive greater traffic to your website.

3. Compelling and complementing imagery.

While every single social media channel is essentially used the same way – a platform to interact and engage with your audience – no two platforms are the same. The same goes for Pinterest. If you check out your Pinterest homepage you’ll see that unlike Facebook’s square imagery and Twitter’s preference for horizontal images, Pinterest uses vertical imagery. Although this requires an additional step when creating your pins, making them the recommended size of 735×1102 will help attract and retain your user’s attention and provide a compelling experience.

Keep up to date with trends and utilize content that will draw users to your profile. Research successful and trending imagery and visuals and try to incorporate them into your own content.

4. A set schedule.

Just keep pinning…just keep pinning. Because of the 100 million and growing monthly active users on Pinterest, it’s important to remember to stay consistent in your efforts. While you should always be including new content, you also have the ability to update any outdated pins by replacing them with updated content and/or imagery. And just as you can repost on Twitter to increase visibility, you can do the same with your pins to ensure your entire audience is able to see them.

You can utilize third-party apps to help create a schedule of when to post and pin content. In order to stay relevant it’s vital to produce new content consistently and ensure users are actively engaging, sharing, and promoting.

5. Return the love.

We saved the best for last. As any social media marketer knows, it’s exciting when you receive engagement (likes, comments, retweets, repostings) on your social efforts. So imagine how happy others feel when you do the same for them. In fact, isn’t the whole name of the social game to provide a flowing channel of two-way conversations? When you reciprocate the efforts done by others on Pinterest (or any social media platform for that matter), they will feel compelled to do the same for you.

So there you have it! These tips should get you well on your way to a perfect Pinterest page for your brand to help grow your audience and increase brand visibility. Remember, social media is a marathon, not a sprint. It will take time to grow your page, but once it does the benefits of Pinterest are endless.

Add hashtags to your pins’ descriptions to increase the chances of being found in a conversation or community. Also, using popular hashtags helps with SEO, as your content will appear when users search these keywords and phrases. Pro tip: use a branded hashtag as the first hashtag for more traction on your post

Pinterest analytics is a great way to track engagement, impressions, and audience demographics and will show you the content that is most successful. Utilizing this information will show you how to best proceed when posting new content.